London Borough of Croydon

Dignity in care means treating people who need care as individuals, and allowing them to maintain the maximum possible level of independence, choice and control over their own lives. People deserve and should expect a care system where there is a zero-tolerance approach to the abuse of, and disrespect towards, adults at risk. It means that professionals should support people with the respect they would want for themselves or a member of their family.

"Everyone has the right to have a good experience of care when they need it."

What is the dignity in care campaign?

This is a national campaign that aims to start a national debate around dignity in care. The campaign is led by the government in partnership with many organisations that provide and commission care and protect the interests of those using care services.

The dignity in care campaign is about winning hearts and minds, changing the culture of care services. Placing a greater focus on improving the quality of care and the experience of people using services in, for example, hospitals, community services, care homes and home support services.

In support of this campaign we are asking as many people in Croydon to sign up as dignity champions.

Becoming a dignity champion

A dignity champion is someone who believes that being treated with dignity is a basic human right, not an optional extra. They believe that care services must be compassionate, person-centred as well as efficient and are willing to try and do something to achieve this.

Dignity champions are willing to:

  • stand up and challenge disrespectful behaviour rather than just tolerate it
  • act as good role models by treating other people with respect, particularly those who are less able to stand up for themselves
  • speak up about dignity to improve the way that services are organised and delivered
  • influence and inform colleagues
  • listen to and understand the views and experiences of citizens

Champions are all committed to taking action, however small, to create a care system that has compassion and respect for those using its services. Each dignity champion's role varies depending on their knowledge and influence and the type of work they are involved in. There are many small things you can do that can have a big impact on peoples lives. Dignity champions can also take a more active role if they have the time to do so.

Who are dignity champions?

Dignity champions include

  • health and social care managers and frontline staff
  • doctors
  • health workers
  • hospital porters
  • care home staff
  • MPs
  • Councillors
  • members of local action groups and voluntary organisations.

A dignity champion can also be someone who uses care services or a carer or relative of someone receiving care. Any member of the public can become a dignity champion.

Become a dignity champion in Croydon

We would like as many people as possible in Croydon to sign up to be a dignity champion. You can sign up on the Dignity in Care Network website.

Further information

For further information on the dignity in care campaign or dignity champions you can visit the Dignity in Care Network.