London Borough of Croydon

The role of an advocate is to support the person to represent their views.  An advocate is not there to make decisions for the person or to act in their best interests other than when acting as an IMCA or IMHA.

All advocacy types are of equal value. What advocacy is used, and when, should depend on what is best suited to the person who seeks it. A person may ask for different types of advocacy support at different times in their life.

What is common to all types of advocacy is that the person who it is for is always at the centre of the advocacy process. It is all about what that person wants, and finding the best way of getting that across to the people who need to know.

How to access advocacy services

Use the online adult referral form.

If you contact an advocacy service provider is directly, without being assessed by the Council, the provider will refer you to the council for an assessment/reassessment and review to enable eligibility for advocacy to be determined.

General advocacy services

Case advocacy

Also referred to as crisis or short-term advocacy, although there are slight differences between the three.  These are forms of advocacy similar to citizen advocacy, but which focus on one issue or set of issues, and are not intended to have a long-term basis.  They may be provided alongside peer, citizen, or self-advocacy to give extra support in dealing with a particular problem.  The support may be needed because a lot of work needs to be done, because of a break down in an advocacy partnership, or because issues requiring special expertise arise, e.g. in law, child protection, education, housing, employment, and financial matters.

Citizen advocacy 

Volunteers developing long term relationships with people and speaking up for them. This is a partnership between two people. To try to make things clear, one is usually called the advocacy partner, and one the citizen advocate. An advocacy partner is someone at risk of having choices, wishes and decisions ignored, and who needs help in making them known and making sure they are responded to. A citizen advocate is a person who volunteers to speak up for and support an advocacy partner and is not paid to do so.

Key points about citizen advocacy are:

  • The citizen advocate is unpaid and independent of service providers and families and is a member of the local community
  • The advocacy partnership is one to one and the advocate’s loyalty is to the advocacy partner alone
  • The advocacy relationship is based on trust and confidentiality
  • The citizen advocate identifies the partner’s choices and decisions, but does not make or influence them
  • The partnership is long term and not time limited and lasts for as long as both partners want it to
  • An advocacy scheme “matches” the advocate and partner

If you require urgent care/support or if you have a safeguarding concern, please complete the online referral form at the bottom of this page instead.

General sources of information and advice for advocacy


What do they do?

How to contact them

On line Directory of Services

This is an Information site providing free information on a range of issues including social care, activities, welfare benefits, debt, housing, and employment.

Advice Services Croydon

The Advice Services Croydon Helpline is a service provided by Age UK Croydon, Croydon Hearing Resource Centre, Croydon Vision and Disability Croydon, offering access to a range of information, advice, advocacy and support services for people living in Croydon. These services are available to all adults with care and support needs living in the London Borough of Croydon, irrespective of their condition, age or disability.

Helpline 020 8686 0066 10-4pm Monday to Friday 

Please visit the Advice Diary for details of information and advice sessions available from Advice Services Croydon. (Note that some sessions are by appointment only).

Carers Support Centre

The Carers Support Centre is a drop-in centre for carers where a friendly, dedicated team is on hand to offer advice for those caring for a child or adult with an illness, disability or frailty.  The Carers centre also carries out carers assessments.       

The Centre is based at 24 George Street Croydon CR0 1PB.  The number is 020 8649 9339, option 1, and the Centre operates from 10-4pm Monday to Friday. 

Croydon Citizens Advice Bureau (CAB)

Citizens Advice Croydon provides free, confidential, independent and impartial advice and information on a wide range of issues, including debts, welfare benefits, housing, employment, consumer rights and relationships.

Telephone Advice 0208 684 2236 Monday - Friday 2-3.30 pm

New Addington Drop - in for advice Mondays & Fridays 10-1pm

South Norwood Drop - in for advice Tuesdays, Wednesdays & Thursdays 10-1pm


Mind in Croydon is working to promote good mental health.  It seeks to empower people to lead a full life as part of their local community.

The Information line number is 020 8668 2210 and is open from Monday to Friday from 9-5pm.

Further details about each service is included under the services tab on our website


Croydon Council has teamed up with national charity Age UK to provide information on 800 organisations and over 2,000 health, care and support services across the borough for the Careplace website.

Voiceability Learning disability / general advocacy

If your query is about how to obtain a Freedom Pass, please follow the links below: (for the London-wide website, owned by London Council)  (for applicants of pensionable age) (for disabled applicants under pensionable age)

The online referral form can be found here:  Adult care referrals