Croydon council reviewed the situation regarding shops advertising boards (commonly referred to as A-boards) across the borough. It is recognised that A-boards form a vital part of local businesses' ability to attract customers, however this has to be balanced with the needs of people to walk along footways. Whilst A-boards may be viewed by some as obstructions, the general approach outside the town centre is one of dealing with complaints on a case-by-case basis, trying to find solutions that accommodate the advertiser where possible as well as resolving the complaint.
In the town centre it became apparent that the size and numbers of A-boards required additional measures to regulate them, and so the council designated an area to enable us to control the displays. Attached is the policy document, which has the criteria for applications, and the map of the designated area, to assist people in making an application for consent to display an A-board in this area. All such applications are now done via the GOV.UK portal as a planning application.
Visit http://www.planningportal.gov.uk/planning/applications/planningapplications for more information or to create a new application.