London Borough of Croydon

Scam awareness postcard image

Scams awareness campaign 10 to 23 June 2019 STOP - REPORT - TALK

This campaign is all about creating a network of confident, alert consumers who "stop, report and talk" when they see a scam. We are taking part in this campaign and want to raise awareness of scams in Croydon. By giving people the knowledge and confidence to spot, report and talk about scams, we can take a united stand against these crimes that affect people across the country.

Spam emails, "suspicious activity" alerts from your bank, news stories about data breaches; unfortunately, scams and fraud seem to have become a part of our everyday lives. The data re-enforces this. Last year's Citizens Advice report found that almost three quarters of people surveyed had been targeted by a scam in the previous two years.

The campaign has been extremely effective and there has been an increase in the number of calls being made to the Consumer Service and reports to ActionFraud.

Scams aren't just a minor inconvenience to people. Aside from financial loss they cause distress, misery, and even if a scam has been avoided, it can lead to a widespread loss of consumer confidence. They can also happen to anyone.

This year we want to continue to reduce the risk and impact of scams by raising awareness and encouraging people to take Action.

STOP- by giving people the knowledge they need to recognise a scam, they can protect themselves and those around them from falling for a scam. By knowing the signs of a scam, you can stop and seek advice.

REPORT- A recent Crime Survey in England and Wales found that only around 13%of fraud incidents are reported by the victim. Consumers need to know how to report scams, to improve the quality of data collected to help tackle fraud, and to empower people to take action.

TALK- Scams can be highly sophisticated and often use social engineering to prey on people. Anyone can be vulnerable to scams. We need to talk more about scams. Research shows that those impacted by scams often still feel a sense of shame about falling victim to them. We want to get rid of the stigma around scams and encourage people to work together to stop them. We need to keep talking about scams throughout the year.

The aim of scams awareness month is to ensure that Croydon residents, are informed, confident consumers, alert to the dangers of scams, assertive in dealing with out of the blue telephone calls, or scam mail, and are decisive about what to do next. 

statistics show that people in the age group between 40 and 60 are the most affected by scams, due to the fact that they are most likely to report scams, and this group is more settled and has access to financial assets. They are more likely to be targeted by scams such as pension scams, dating scams and property scams.

Citizens Advice research also shows that over half of young people are unlikely to report scams.

Older people are the most vulnerable to high detriment scams. 75 years is the average age of reported scam victims and those over 70 have the highest detriment from a number of different types of scams. 

Socially isolated- They are more  likely to live alone and don't have an immediate support network which can make them easier to manipulate. 

Long term health conditions- Those with long term health conditions or disabled people. According to Citizens Advice data, when compared to the general population this group were more likely to be victims of phishing and other banking scams (37% vs 29%) and prizes and lottery scams (41% vs 29%). 


Croydon Trading Standards information activities and events: 

  • Monday 17 June 2019 10am to midday, Purley Baptist Church, CR8 3EA, Lower Hall

Come and see us at the venue above to obtain free information and advice about avoiding scams. 

If you would like Trading Standards to talk to a local community or activity group. Please contact us on:

Telephone: 020 8407 1311

If you think you have uncovered a scam, or have been targeted by, or fallen victim to, a scam, please report it and seek advice.

You can find out more about Scams Awareness month on the Citizens Advice website.

In the Metropolitan Police area, all fraud should be reported directly to Action Fraud online at or by calling 0300 123 2040. The exceptions are if a crime is in progress or about to be committed, the suspect is known or can be easily identified, or the crime involves a vulnerable victim.

If any of these is the case, you should contact police directly by dialling either 999 in an emergency, or 101 in a non-emergency. 

If you have any information on any crime and you would prefer not to speak to police, call Crimestoppers anonymously on 0800 555 111 or visit:

Further information

Watch out for investment fraud

Scams warning for Generation Z


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