Croydon Council has appointed an executive director with a strong track record in driving major developments to lead the borough through its £3bn regeneration.
Jo Negrini comes to Croydon with a wealth of experience in bringing investment to neglected areas of the capital, gained in her previous roles at Newham and Lambeth - two inner London boroughs with similar opportunities to Croydon.
She will take up the permanent role of executive director of development and environment at Croydon Council early in the New Year. She succeeds Paul Spooner who has been with Croydon on an interim basis since March.
Jo is highly skilled in maximising the benefits of large scale regeneration schemes – like the ones planned for Croydon – for the local community, ensuring they bring homes, jobs and investment.
As Newham Council's director of strategic regeneration, planning and Olympic legacy, Jo has been at the forefront of regeneration in London, responsible for ensuring developments like the Olympics and Westfield help tackle deprivation and poverty among local residents.
Previously as the director of major redevelopment projects at Lambeth, her responsibilities took in a range of regeneration programmes, including boosting investment and enterprise in Clapham and Streatham town centres.
Nathan Elvery, chief executive, Croydon Council, said: "I am delighted to be welcoming Jo to Croydon. Jo is an outstanding candidate and her proven track record will bring a wealth of experience to the borough as we embark on the most important journey in Croydon's history."
Councillor Jason Perry, cabinet member for planning regeneration and transport, said: "We are delighted to welcome Jo to Croydon. This is a hugely exciting time to be working here and we want someone who will be as ambitious for our borough and our residents as we are. Jo's background and past experience make her the ideal person to be holding the reins as Croydon embarks on its journey of regeneration."
Jo said: "I'm really excited to be taking on this role at such a pivotal time for Croydon.
"I'm aware of the fantastic work that's been done by the council and its partners to get the borough to this point. I'm looking forward to leading on harnessing the opportunities to drive regeneration and further investment. I am also looking forward to having responsibility for so many of the council's frontline environmental services and ensuring they deliver value for money for local residents.
"As the London market continues to heat up, Croydon, is well placed to provide an alternative location that provides better value for money. My previous roles have taught me about how to sell a place to investors and how to ensure that investment translates to improving the quality of residents' lives. I'm very much looking forward to using this experience in Croydon."